Finding great deals is only half the job in real estate wholesaling. Even the best deals can fall apart without serious buyers ready to close. If you want to grow in this business, knowing how to find buyers for wholesale real estate deals is just as crucial as finding motivated sellers.
A strong list of buyers gives you the confidence to make offers, helps you close faster, and allows you to negotiate better assignment fees. Without a list, wholesaling can feel like an uphill climb.
So how do you find buyers for your deals and build a solid list of investors ready to move fast? This guide breaks it down step-by-step.
What Is a Wholesale Buyer?
A wholesale buyer is typically a real estate investor, flipper, or landlord who buys properties from wholesalers. These buyers often look for off-market, discounted homes that they can rehab or rent out.
As a wholesaler, your job is to find properties well below market value—usually from motivated sellers in distress—then assign the contract to an investor buyer at a higher price. You keep the difference as your assignment fee. This win-win setup lets buyers get deals without hunting for them, and you earn money for sourcing the opportunity. You need dependable buyers who can close fast to succeed in this business. That’s where a strong buyer network comes in.
5 Simple Ways to Find Buyers for Your Wholesale Deals
1. Post on Facebook Marketplace
Posting on Marketplace is a great (and free) way to get eyes on your deals. List your properties with clear photos, details, and contact information. Ensure you’re marketing the contract, not the property, to stay legally compliant. You should also follow up directly with anyone who shows interest.
2. Ask Real Estate Agents for Referrals
Many agents work with investors looking for rental or flip properties. Let them know what types of deals you have and see if they can connect you with potential buyers. A good agent can open doors to serious investors.
3. Use Social Media to Spread the Word
Beyond Facebook Marketplace, post on Instagram, LinkedIn, or in local real estate groups. Sometimes friends or acquaintances might be interested or know someone who is. The wider your reach, the better your odds of finding a buyer.
4. Put Up Bandit Signs
You’ve probably seen signs that say “We Buy Houses” around your neighborhood. These also work for finding buyers. Use clear wording like “Investor Deals Available – Call Now” and include your contact number. You’ll often get calls from people looking to invest.
5. Buy a Cash Buyer Directory
Are you looking for a shortcut? Invest in a pre-built list of verified cash buyers. These directories are available online and include phone numbers and emails of active investors. It’s a fast way to build your buyer list and can be especially helpful when you’re starting out.
Bonus Tip: Get Funding to Close Big Deals
Sometimes you’ll find a great property, but your buyer needs more time to line up funds, or you want to double close the deal yourself. This is where transactional lenders come in. They provide fast, short-term funding to help you close and resell within days.
DoubleClose.com offers wholesalers transactional funding with no upfront fees. Whether you’re dealing with small flips or multi-million-dollar properties, we provide the best transactional funding to help you close smoothly. Our process is simple, fast, and designed specifically for wholesalers like you.
Final Thoughts
Finding wholesale buyers takes time and consistency. Not every lead will convert, and that’s okay. What matters is building a system that helps you grow your buyer list steadily. Try different methods, see what works for you, and refine your approach. With the right buyers and funding in place, you’ll be ready to close more deals and grow your wholesaling business faster than ever.